Challenge DXC Technology, the world’s leading independent, end-to-end IT services company, expanded to Asia. Little known in this part of the world, it needed to raise its profile in Malaysia and the region. Its pending acquisition of a Global Services Centre from public-listed Sime Darby Berhad presented as a niche communications platform to announce DXC …
Challenge SAS is the leader in analytics helping companies around the world with its innovative analytics, business intelligence and data management software and services. It wanted to build up its profile in Malaysia as a technology industry leader that can enable companies in Malaysia compete effectively in the digital age through the use of analytics …
Challenge British Airways was looking at doing something to reinforce its brand image for the 1st anniversary of the resumption of its then flight to Malaysia. It has to be quintessentially British in flavour and heritage and at the same time underline the Malaysian connection. SmartPR Approach Given the requirements and combine that with the …