DXC Malaysia

Challenge

DXC Technology, the world’s leading independent, end-to-end IT services company, expanded to Asia. Little known in this part of the world, it needed to raise its profile in Malaysia and the region.

Its pending acquisition of a Global Services Centre from public-listed Sime Darby Berhad presented as a niche communications platform to announce DXC Technology presence in Malaysia.

However, public disclosure requirements governing Bursa Malaysia-listed companies posed a challenge as price-sensitive news cannot be disclosed without the public-listed company suspending trading.

SmartPR Approach

A strategic approach involved pre-empting business media of a Press Conference announcing a sale by an unnamed public-listed company’s subsidiary to DXC Technology for the latter’s expansion in Malaysia.

This SmartPR strategy of controlled teaser messaging without breaching Bursa Malaysia’s public disclosure policy piqued media interest to attend the Press Briefing held immediately after the mid-day announcement by Sime Darby Berhad to Bursa Malaysia.

Result

Good news coverage in all major business publications in Malaysia and around the region.

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