Marketing Communications

Rockwills

Challenge Rockwills Trustee Sdn Bhd has to annually hand out donations to orphanages to fulfill the wishes of a woman as stipulated in her will.  Being the appointed trustee, the onus is on Rockwills to invest part of her estate and distribute the proceeds to orphanages. Rockwills considered  having the donation recorded by the media …

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Bake-Away with British Airways

Challenge British Airways was looking at doing something to reinforce its brand image for the 1st anniversary of the resumption of its then flight to Malaysia. It has to be quintessentially British in flavour and heritage and at the same time underline the Malaysian connection. SmartPR Approach Given the requirements and combine that with the …

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